LIVING AN ACTIVE lifestyle is something we here at Lasso promote tirelessly. We love movement and we love the thought of you all moving with us. Dr. Selene Parekh is an orthopedic surgeon from Durham, North Carolina, who specializes in foot and ankle surgery. Like us, Dr. Parekh knows movement. The algorithms on Facebook and Instagram often lead people to the things they are interested in, sometimes whether they want to be led there or not, and, more often, whether they knew they were even interested in the first place. Every now and then we need that random little push—no harm, no foul. These same algorithms are what ultimately led Orthopedic Foot and Ankle surgeon, Dr. Parekh to the discovery of Lasso compression socks. Little did he know, behind the scenes, our CEO, Partha Unnava was an old familiar face!
“Lasso first came to my attention through my social media channels,” Dr. Parekh explains. “Given my career as a Orthopedic Foot and Ankle surgeon, and the types of materials that I read and look up online, I think the algorithms realized that this may be a product I would like to know about.” And to no surprise, Dr. Parekh was correct. “Well,” he adds. “The algorithms were right. When I saw the social media post, I realized that the founder, Partha, was someone who I had known from years ago, and the product piqued my curiosity.”
Like many physicians who are already keen to Lasso’s unique compression benefits, Dr. Parekh was drawn to Lasso with both a personal and professional curiosity. Professionals in the medical field often benefit from Lasso's graduated compression technology due to the long hours they spend on their feet, but an added bonus is when they can confidently share Lasso socks with their patients. “My biggest interest in Lasso socks was somewhat for personal use but more so for the possible patient benefit,” he tells us. “What most interested me was that this was an athletic type sock, which would offer compression, which I could use for my surgical career in the operating room, standing for hours at a time.”
“I personally use Lasso socks for long days in the clinics or in the operating room. I also wear them for my own active lifestyle, fitness, and sports activities.”
Those long days can be brutal for even the most experienced medical professional. We all need a little extra support from time to time, and Lasso performance socks were designed to provide that extra support. He tacks on, “I personally use Lasso socks for long days in the clinics or in the operating room. I also wear them for my own active lifestyle, fitness, and sports activities.”
Lasso compression socks have been bountiful for Dr. Parekh, fitting perfect into his daily routine, from workouts to recovery to added benefit for his patients. These are performance level compression socks for men and women that were designed to improve the way you move—every single step. And Dr. Parekh noticed this early on. “I also use Lasso socks during my workout routines, for added stability, proprioception, and compression,” says Parekh. “For patients, I think Lasso socks have the possibility to appeal to foot and ankle patients suffering from Achilles tendonitis, peroneal or posterior tibial tendonitis, and plantar fasciitis.”
Physicians across the country utilize the benefits of Lasso compression socks during numerous treatments every single day. Movement is medicine and we all need a decent dose of it daily if we want to succeed. Plain and simple. But with movement often comes soreness and from soreness comes the demand for proper recovery, at least for someone living an active lifestyle. At the end of the day, sometimes you just can’t escape these issues.
Dr. Parekh tells us, “In my practice, I utilize Lasso socks for Achilles tendonitis, peroneal or posterior tibial tendonitis, and plantar fasciitis. Anecdotally, patients have been very satisfied with their Lasso socks complementing other treatments that they are getting for their conditions.” Hearing the stories about patients utilizing and benefitting from Lasso socks is a huge part of what keeps us moving. We want this product to keep you moving, keep you active, and literally keep you at the top of your game for as long as possible. Dr. Parekh shares this desire. In his line of work, he is no stranger to helping active people remain active. And with Lasso compression socks, he’s found multiple uses to benefit specific patients dealing with foot and ankle related issues so they can recover the right way and get back to doing what they love. “I do think this is a product that helps with compression, stability, and proprioception,” Dr. Parekh tells us. “And all of these are beneficial to active people who are looking to keep their foot and ankle as healthy as possible.”
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