Los Angeles, Calif. (July 29, 2022) - Lasso, a groundbreaking movement company, today announced that John L.A. Wilson has been named Chief Operating Officer (COO), effective immediately. As COO Wilson will be responsible for improving operating effectiveness across Lasso’s key functional areas, while helping to drive the brand's growth and profitability through its omni-channel business model. He will report directly to Founder and CEO Partha Unnava.
Throughout his career Wilson has worked with brands at every stage of growth, from start-ups to blue-chip consumer product companies. His experience includes roles with Colgate-Palmolive (Etonic), Reebok International, Converse Inc., Hanes Brands (Duofold), and Wacoal Corp., amongst others, with evolving roles across product/brand management, marketing/sales management, and general management. He is well-versed in both the U.S. and international markets, having conducted business in 27 different countries. His core experience lies in the apparel, footwear, and accessories markets, making him a natural fit for Lasso.
Lasso continues to position itself on its rapid trajectory to be the go-to sock for people around the world. It’s not just consumers and the market that are taking notice – Men’s Health rated Lasso their #1 overall sock in 2021. Wilson will help to assist the company in its overall international expansion, as well as helping to build sales channels domestically.
“John’s vast experience in the sports apparel and footwear industries, both domestically and internationally, made him a great match for us and we’re excited to bring him on board,” said Partha Unnava, founder and CEO of Lasso. “As we continue to look to build the brand and expand John will be vital to helping us to unlock additional sales channels.”
“I’m looking forward to working with Partha and the team at Lasso to continue to build the business, and help to transition it to an Omni-channel model to drive incremental growth,” added John L.A. Wilson, COO of Lasso.
Lasso is a movement company, led by the mission to improve human movement in performance, prevention and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression apparel that provide joint stability and circulation improvement to advance how the body moves – great for activities like serving and dancing that require balance and quick movements.
Founded in 2018, Lasso is a movement company, led by the mission to improve human movement in performance, prevention and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression apparel that provide joint stability and circulation improvement to advance how the body moves. These products are used by athletes, fitness enthusiasts, trade professionals, recovering injured, and professional athletes - for training, performance, and rehabilitation. Lasso helps the modern athlete stay moving on any adventure they seek.