Los Angeles, Calif. - August 11, 2020 - Lasso, a high-performance apparel brand, is proud to announce a partnership with USA Pickleball, the official national governing body for the sport of pickleball in the U.S. Lasso will now be the Official Performance Sock of USA Pickleball, one of the fastest growing sports in the U.S.
Lasso and USA Pickleball will be working together to bring their Lasso 2.0 sock to members, ambassadors and pickleball participants in communities and online all across the U.S. Core to the mission for both organizations is a focus on playing at top performance while reducing injuries so players can play at their highest level and stay moving. Additional programs include growing fans and followers, activating at key events and sharing incredible stories of enhanced performance and recovery.
"We are thrilled to partner with USA Pickleball and become a part of the culture of one of the fastest growing sports in the country! Pickleball is fun, competitive and high intensity, requiring sudden directional changes and rewarding fast feet," stated Partha Unnava, founder and CEO of Lasso. "Our one of a kind socks are perfect as they provide key ankle support and compression that not only allow players to perform on the court but also help players with enhanced recovery off the court as well. We have been welcomed with open arms into the pickleball community and we look forward to helping spread the word about this ever-growing sport while providing players the opportunity to elevate their game and #StayMoving."
"We are excited to partner with Lasso to provide top-of-the-line products for our members," said George Bauernfeind, Managing Director of Communications and Marketing for USA Pickleball. "The apparel options from Lasso for men, women and kids, assist in keeping our members healthy on the courts and exercising an active lifestyle."
Founded in 2018, Lasso is a movement company, led by the mission to improve human movement in performance, prevention and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression garments that provide joint stability and circulation improvement to advance how the body moves. These products are used by athletes, outdoor enthusiasts, fitness enthusiasts, trade professionals, recovering injured, and professional athletes - for training, performance, and rehabilitation. Lasso helps the modern athlete stay moving on any adventure they seek. Learn more at www.lassogear.com.
About the USA Pickleball Association
The USA Pickleball Association, a non-profit 501(c)(3) was established in 2005 to further the advancement of the sport on a national level. As the official governing body of pickleball in the United States, USA Pickleball promotes the growth of pickleball by maintaining the rules, setting player ratings, advancing the sport through its national network of 1,900+ ambassadors, and sanctioning tournaments. Since 2013, USA Pickleball has grown 1,000% in its membership, which now exceeds 40,000. USA Pickleball is divided into 11 regions across the country with all 50 states being represented. The extensive group of volunteer ambassadors oversees the sport in their respective states. More information can be found at www.usapickleball.org.