Lasso Announces New Partnership with Athletes Unlimited Inaugural Volleyball Season

Los Angeles, Calif. - February 27, 2021 - Lasso, a high-performance apparel brand, is excited to announce it has again partnered with Athletes Unlimited Sports Innovation Lab to support their inaugural volleyball season featuring 44 of the world's best players, happening February 27 to March 29 in Dallas, Texas. As the new model of pro sports‚ where athletes are decision-makers and individual players are champions‚ Lasso joins forces with Athletes Unlimited to improve performance and recovery as the official performance sock partner.

Lasso partners with Athletes Unlimited Sports Innovation Lab with a mission to improve each player's movement and recovery with our very own Lasso Performance Sock 2.0. We are proudly working alongside other great brands like NeuroFuel, which serves as the mental training app partner, whose mission is to help volleyball players maintain mental sharpness during training and match play; VKTRY, which will supply performance insoles to help limit injuries; Gatorade, which will offer premium sport drink products to help athletes replenish essential nutrients; and Hyperice, which offers products like their Hypervolt percussion massage device and Normatec compression system, ultimately helping the athletes involved move better, live better and be better. The Athletes Unlimited Innovation Lab's main goal is to provide athletes access to cutting edge, validated and scientifically proven products to reduce injuries and optimize performance both on and off the court.

All 30 Athletes Unlimited Volleyball matches will be carried live around the world as part of an unprecedented distribution package and can be viewed on CBS Sports Network, FOX Sports and streaming partners Facebook, YouTube, Twitter, Twitch and Dailymotion.

"We are pleased to have innovative and like-minded corporate partners who will support Athletes Unlimited Volleyball," said Jon Patricof, CEO and Co-Founder of Athletes Unlimited. "These brands play such a crucial role in creating the best possible environment for our athletes to train and compete as well as improve the overall experience for our fans."

Athletes Unlimited Volleyball will feature some of the world's best professional volleyball players, including six Olympians from five different countries. Notable players include: Team USA members, Jordan Larson and Karsta Lowe; Brazilian superstar, Sheilla Castro; Bethania De La Cruz from Dominican Republic's Olympic Team; Great Britain Olympian, Ciara Michel; and Puerto Rican Olympian, Aury Cruz.

About Lasso
Founded in 2018, Lasso is a movement company, led by the mission to improve human movement in performance, prevention and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression garments that provide joint stability and circulation improvement to advance how the body moves. These products are used by outdoor enthusiasts, athletes, fitness enthusiasts, trade professionals, recovering injured, and professional athletes - for training, performance, and rehabilitation. Lasso helps the modern athlete stay moving on any adventure they seek. Learn more at www.lassogear.com.

About Athletes Unlimited
Athletes Unlimited is a new model of pro sports where athletes are decision-makers and individual players are champions of team sports. We literally change the game with faster play, and a new draft and team rosters every week, delivering next-level competition and engagement in which every moment counts. Athletes Unlimited, which seeks to build the next generation of both athletes and fans launched with women's softball in 2020 and will follow with women's volleyball, women's lacrosse and our second softball season throughout 2021. Learn more at www.auprosports.com.

SHOP LASSO PERFORMANCE SOCKS!