Our Story and What We Believe
Move With Confidence.
That was my belief from day 1 when I decided to start BWHealth. Believe it or not, I was only 19 when I had my crazy idea. I had just broken my ankle playing basketball and I spent 6 painful weeks on crutches afterwards. Looking at the products we use for mobility, I had one realization - we can do better. People deserve better products, and they deserve products that aren't thousands of years old (seriously! It's crazy right? Look up crutches and see how long it's been since we made them better).
Luckily, I was a student at Georgia Tech studying biomedical engineering. Since I was a young kid, I had been fascinated by science and motion, and as I got older, I wanted to apply that knowledge to how the body moves. In college, I got really into biomechanics, and that interest combined with my personal pain resulted in the Better Walk Crutch, our first product.
It's a new crutch that we designed that reduces 56% of the force from your underarms. It was amazing to see that we could actually reduce pain for crutch users.
The picture you see is a photo of one of our crutch users, Brandon LaBella, who injured his knee before the New York City Marathon. He used the Better Walk Crutches to set a Guinness World Record for the fastest marathon completed on crutches!
Brandon's story is inspiring because he didn't let any obstacles stop him, and it was humbling for us because he decided to use our crutch to prove his point.
A little after we released the crutch and started to see the impact we could make, we started to think about injury prevention and rehab. We knew we could continue making medical equipment, but we wanted to get more direct with how we were improving people's motion. We wanted to help people not only when they were injured, but before and after.
It was along this path that we created Lasso Gear, and we released the Lasso Compression sock. The philosophy with Lasso was the exact same as with the Better Walk Crutch - let's change something that's old and outdated.
We knew there was a better way than medical taping and ankle braces to provide support and to help people move. And we knew we could build it.
Long story short, we put Lasso into the market, and we had a crazy reaction from top athletes as well as every day people. People were loving the product and we were getting calls and emails from customers that made us realize how impactful the product had been for people - more than we ever knew was possible.
We started to realize that we were onto something, that the way we look at motion can actually impact people's lives in a meaningful way, and it's something we knew we had to double down on.
So that's where we are now. It's been 5 years since we started, and we define ourselves by one philosophy:
We Can Do Better.
We can do better when we design products, we can change the status quo, and we can create things that improve people's lives. Just because something works doesn't mean it can't be improved, and that's what we are about.
We constantly challenge ourselves in terms of what we can create, and how much we can push the envelope. We care to be innovative, but we also want to make products that are easy to understand and easy to use.
We have dreams to change the way healthcare works. To communicate directly with patients and help them with their movement needs. We have dreams to help athletes and active people alike achieve their goals, test their mental strength, and spend time with their loved ones without feeling pain.
Our promise to you is one thing - we will always push ourselves to do better, because we know that you've always pushed yourself to be better.
And that's what inspires us.
I hope you love our products, and we are so thankful to be a part of your lives.
Partha Unnava, Founder and CEO