Los Angeles, Calif. - July 14, 2020 - Lasso, a performance compression garment leader, is proud to announce its partnership with the American Ultimate Disc League (AUDL), the premier league that embodies the robust spirit of ultimate's players, fans, and community alike. Lasso will now be the Official Sock Partner of the AUDL and their teams in North America.
Headquartered in California, the mission of the AUDL is to promote and maintain ultimate disc's rich history as a global competitive sport. The league and its 22 individual franchise teams promote highly competitive ultimate and are committed to protecting the values of integrity and sportsmanship long associated with the game. The AUDL strives to increase the visibility of one of North America's fastest growing sports by creating fun, family friendly events that showcase the sport being played at its highest level.
"We are stoked to partner with the AUDL. They are fantastic people and share our values of pushing the boundaries of performance and human health," said Partha Unnava, founder and CEO of Lasso. "Our socks will help AUDL players #StayMoving by providing ankle support to improve performance, injury prevention and recovery in their training and during games. I know this because I grew up playing the sport at a high level, and have dealt with my own injuries and off the field work just so I could compete. In a sport as riddled with nagging injuries as ultimate, products like our socks make a huge difference, and I'm really grateful we are able to make an impact on the sport and the players."
Lasso and the AUDL will be working together to integrate the Lasso Sock 2.0 product line to players and ambassadors to help promote safe playing and recovery in the sport. Both groups are committed to reducing injuries and improving recovery so players can play at their best. Additional programs include online promotional challenges, video instructional series, activations at key events, and promoting the stories of the AUDL's competitive and active lifestyle.
"We are thrilled to partner with an innovative company like Lasso, who is just as passionate about competition, safety and performance as we are," said AUDL Commissioner Steve Hall. "Their performance socks 2.0 will help our players stay healthy and play at their highest level. We are excited to introduce Lasso to the entire ultimate community because we think players at all levels can benefit from Lasso's improved ankle support while playing."
Founded in 2018, Lasso is a movement company, led by the mission to improve human movement in performance, prevention and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression garments that provide joint stability and circulation improvement to advance how the body moves. These products are used by outdoor enthusiasts, athletes, fitness enthusiasts, trade professionals, recovering injured, and professional athletes - for training, performance, and rehabilitation. Lasso helps the modern athlete stay moving on any adventure they seek. Learn more at www.lassogear.com.
The American Ultimate Disc League (AUDL) was founded in 2012 and strives to maintain ultimate's rich history. The league's 22 franchises embody the robust spirit of ultimate's players, fans, and community alike. The AUDL's mission is to increase the visibility of one of North America's fastest growing sports by creating fun, family friendly events that showcase the sport being played at its highest level. Learn more at https://theaudl.com