Los Angeles, Calif. (November 30, 2021) – Lasso, the world’s first athletic compression sock and Myodetox today announced that they have teamed up to offer Lasso performance sock technology to help Myodetox clients Stay Moving and support their active lifestyles with Myodetox X Lasso Socks. This partnership combines Myodetox’s expertise gleaned from their unique therapeutic programs with Lasso’s functional technology to enhance the way you move and recover. The Myodetox X Lasso Socks will retail for $30.00 and will be available at Myodetox locations in the US and Canada.
Myodetox X Lasso Socks helps your body with proprioception, coordination, balance, and endurance, by activating key ligaments and tendons in the foot and ankle. Myodetox X Lasso Socks improve circulation and reduce pain from frequent standing, plantar fasciitis, ankle soreness, flat feet, and more. Lasso's perfect blend of support, cushion and moisture wicking technology also helps keep you feeling better, longer. Recover from injuries faster and keep the pain away longer so you can squeeze as much from life as possible.
“We’re excited to bring to bear Myodetox’s therapeutic knowledge to release a product that will help consumers not only perform better, but also recover quicker,” said Partha Unnava, founder and CEO of Lasso. “The Myodetox X Lasso socks are the perfect addition to any active lifestyle.”
“This partnership combines our respective strengths and expertise, and the result is a product that unlocks performance in a variety of ways,” added Scott Marcaccio, CEO of Myodetox. “As an avid fan of Lasso products, I know their technology is top-notch and we’re proud to help elevate their offerings with our own therapeutic knowledge gleaned from years of practical experience.”
Myodetox makes taking care of your body easy. Their expert therapists provide hands-on manual therapy and corrective exercises to keep you feeling better, longer. Knowing there was a better alternative, Myodetox was started in 2015 by Vinh Pham and Scott Marcaccio as the first lifestyle therapy brand. Myodetox has created a new lifestyle clinic with a team of expert therapists that leverage their system of manual therapy and movement programming designed to get you out of pain and moving at your full potential. For more information on Myodetox visit www.myodetox.com.
Lasso is a movement company, led by the mission to improve human movement in performance, prevention and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression apparel that provide joint stability and circulation improvement to advance how the body moves – great for activities like serving and dancing that require balance and quick movements. For more information on Lasso visit www.lassogear.com.
Founded in 2018, Lasso is a movement company, led by the mission to improve human movement in performance, prevention and recovery for everyone on a daily basis. Lasso designs and manufactures proprietary patented support and compression apparel that provide joint stability and circulation improvement to advance how the body moves. These products are used by athletes, fitness enthusiasts, trade professionals, recovering injured, and professional athletes - for training, performance, and rehabilitation. Lasso helps the modern athlete stay moving on any adventure they seek. Learn more at www.lassogear.com.
Myodetox is a group of lifestyle Physical Therapy clinics delivering a longevity-focused and personalized treatment approach for pain relief and body optimization. The Company is evolving the physical therapy market by delivering the first consumer brand experience in the physical therapy industry by following best practices found in boutique fitness and luxury retail.